Formula 1 has announced a partnership with the Las Vegas Convention and Visitors Authority (LVCVA) to become an Official Partner of Formula 1. The LVCVA are founding partners of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX and this new partnership will strengthen the relationship between F1 and Las Vegas ahead of the second Grand Prix in November.
The LVCVA is the official destination marketing organization of Southern Nevada, promoting tourism, conventions, meetings and special events, inviting everyone to experience the spectacle of Las Vegas.
The inaugural Las Vegas Grand Prix was the largest sporting event in Las Vegas history and attracted a global TV audience of 59.3 million along with over 316,000 fans in attendance and145,000 unique visitors, a record for the city. The Grand Prix also saw an economic impact of nearly $1.5 billion during year one, demonstrating the scale of economic and tourism value Formula 1 can bring to Las Vegas.
The new partnership, which launched the FORMULA 1 ROLEX BELGIUM GRAND PRIX 2024 at the iconic Spa-Francorchamps circuit, saw LVCVA utilize the sport’s global platform to grow and sustain tourism in Las Vegas though trackside branding at a number of races this season.
The partnership, which will run until the end of 2025, will also see LVCVA continue to engage with fans globally via various fan activations at select races, continuing to demonstrate the synergies between the world’s most exhilarating sport and the world’s most electrifying destination.
Emily Prazer, Chief Commercial Officer, Formula 1® and Las Vegas Grand Prix, Inc. said: “We are constantly pursuing unique and exciting ways to showcase the destinations in which we race and to demonstrate the value that our sport delivers economically, culturally and for the community. The LVCVA were instrumental in bringing Formula 1 to Las Vegas as a founding partner of the race, and we are thrilled to be expanding our relationship with them to continue to position Las Vegas as the Sports and Entertainment Capital of the World.”
Steve Hill, President / CEO of LVCVA, said: “We are thrilled to elevate Las Vegas’ visibility by becoming an official partner of Formula 1. In recent years, Las Vegas has made tremendous strides in becoming the Sports and Entertainment Capital of the World and partnering with the world’s premier motor sport organization to host the Las Vegas Grand Prix marked a major milestone in that effort. We look forward to working closely with Formula 1 through this new partnership and keeping Las Vegas top of mind for the millions of F1 viewers and fans around the world.”
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ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with positioning Southern Nevada as the undisputed global destination for leisure and business travel and operates the 4.6 million square-foot Las Vegas Convention Center (LVCC). With 151,000 hotel rooms and more than 15 million square feet of meeting and exhibit space in Las Vegas, the LVCVA's mission centers on attracting visitors to the area. The LVCVA also owns the Vegas Loop at Las Vegas Convention Center, designed, and operated by The Boring Company, and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. For more information, go to www.lvcva.com, www.visitlasvegas.com or www.vegasmeansbusiness.com.
ABOUT FORMULA 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.