LAS VEGAS CELEBRATES AN ELECTRIFYING VARIETY OF SPORTS WITH “THE GREATEST ARENA ON EARTH”
LAS VEGAS – The latest ad launched by the Las Vegas Convention and Visitors Authority (LVCVA), “The Greatest Arena on Earth,” highlights Las Vegas as the ultimate destination to watch and experience sports.
“With a thrilling roster of professional teams, high-profile sporting events, world-class venues and unparalleled event experiences, Las Vegas is the Sports Capital of the World,” said Kate Wik, chief marketing officer for the LVCVA. “With this new campaign, we’re celebrating the excitement and passion that make Las Vegas the greatest arena on earth. Whether sports fans are attending an event in person or coming to the destination to be part of the surrounding energy and activations, Las Vegas offers an experience that won’t be found anywhere else.”
The ad was narrated/voiced by African American Hip-Hop poet, writer and voice-over artist, J. Ivy. J. Ivy has been featured on a GRAMMY Award-winning album, and is a Peabody, Clio Awards and NAACP Image Award-Winning Poet and Artist. From his breathtaking performances for people of all ages to his appearances on countless television networks, J. Ivy’s passionate delivery always leaves spectators transfixed in a state of inspiration and because of that, he is recognized worldwide.
Outside of the many locations to watch your sport of choice, from poolside mega-screens to the world’s largest sportsbook, Las Vegas is home to the Las Vegas Raiders, Vegas Golden Knights, Las Vegas Aces, Las Vegas Aviators, Las Vegas Lights FC and the Henderson Silver Knights. Las Vegas has also long been home to NBA Summer League and USA Basketball, NASCAR, Wrangler National Finals Rodeo (NFR), Professional Bull Riders (PBR), Rock ’n’ Roll Las Vegas Marathon, Las Vegas Bowl, UFC and championship boxing, and more.
In the second half of 2021, Las Vegas will welcome a variety of high-profile events, including WWE SummerSlam (Aug. 21), UFC International Fight Week (Sept. 21-25), the Leagues Cup Final (Sept. 22), the inaugural Las Vegas Rugby Cup (Oct. 30), and the 2021 Pac-12 Football Championship Game (Dec. 3). Early next year, the destination will serve as host to the NHL 2022 Honda All-Star Weekend (Feb. 4-5), the 2022 NFL Pro Bowl (Feb. 6), including the East-West Shrine Bowl (Feb. 3), and the 2022 NFL Draft (April 28-30).
The “Greatest Arena on Earth” is a national campaign targeted at general consumers with an affinity for sports who are looking to travel. It will run nationally.
To plan your unforgettable sports trip to Las Vegas, visit www.VisitLasVegas.com.
Erin McCleskeyR&R PartnersUnited StatesErin.McCleskey@rrpartners.com702-228-0222
Maria PhelanLVCVAUnited Statesmphelan@lvcva.com-