Las Vegas Debuts Second Spot in "Vegas You" Ad Campaign, Continues to Encourage Visitors to Embrace Adult Freedom
- The New Spot, “Boom Boom Clap,” Debuts May 18
LAS VEGAS – “Boom Boom Clap,” the next ad in the Las Vegas Convention and Visitors Authority’s (LVCVA) Vegas You campaign, launched digitally today. The Vegas You campaign, which was introduced in April, serves as a reminder that Las Vegas is ready and excited to welcome visitors. As travel becomes a reality for more and more guests, the second ad from the campaign will further build on the excitement that can only be found in Las Vegas.
“Boom Boom Clap” highlights Las Vegas as the ultimate place to enjoy the thrill of choice by extending an escape into the freedom that only Vegas can provide. The ad shows Vegas as the destination that allows visitors to choose their own adventure and revel in the excitement that only Vegas – and its iconic landmarks – offers.
The spot was shot at several locations across the destination including The Mayfair Supper Club at Bellagio Resort & Casino, the Aquatic Fountain at Caesars Palace, The Chandelier Lounge at The Cosmopolitan of Las Vegas, the High Roller Observation Wheel at The LINQ Promenade, Resorts World Las Vegas and the Atrium at Wynn Las Vegas. The ad also features appearances by well-known Las Vegas performers, including the Jabbawockeez dance crew and the Green Fairy from ABSINTHE.
Beginning May 30, the ad will air nationally across a combination of network and cable channels: ABC, CBS, NBC, FOX, BET, ESPN, Bravo, Food Network, HGTV and NHL on NBC Sports and NBA on TNT. It is running digitally as part of a streaming schedule with NBC and FOX as well as additional digital and social channels.
For more information about Las Vegas, visit www.VisitLasVegas.com.
ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide and with operating the 4.6 million square-foot Las Vegas Convention Center (LVCC). With nearly 150,000 hotel rooms and 14 million square feet of meeting and exhibit space in Las Vegas alone, the LVCVA's mission centers on attracting leisure and business visitors to the area. The LVCVA also owns the Las Vegas Convention Center Loop, an underground tunnel designed by The Boring Company and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. Both transportation systems will operate when conventions reconvene. For more information, go to www.lvcva.com, www.visitlasvegas.com or www.vegasmeansbusiness.com.
Erin McCleskeyR&R PartnersUnited StatesErin.McCleskey@rrpartners.com702-228-0222
Molly CastanoLVCVAUnited Statesmcastano@lvcva.com702-892-7424