- Las Vegas unveils new ad campaign
- The new slogan for Las Vegas is "What Happens Here, Only Happens Here"
LAS VEGAS -- To celebrate Las Vegas’ new slogan, Governor Steve Sisolak proclaimed Thursday, January 30, 2019, as "Only Vegas Day." The new slogan, “What Happens Here, Only Happens Here,” was launched with a new ad during this past Sunday night’s 62ndGRAMMY™ Awards. Attending the event at the Fremont Street Experience were Governor Sisolak; Brian Yost, COO of the Las Vegas Convention and Visitors Authority; Derek Stevens, owner of The D Las Vegas and several other properties on Fremont Street; and Patrick Hughes, president and CEO of the Fremont Street Experience.
Only Vegas Day is part of a larger kick-off Thursday for the new ad and slogan, including a variation of the slogan to be displayed on various resort marquees at 6 p.m. PST; the new commercial will air on Fremont Street Experience’s Viva Vision canopy; and the lights on the Welcome to Fabulous Las Vegas sign, the Eiffel Tower at Paris Las Vegas and The High Roller will be changed in reflection of the new campaign. In addition, Instagram-worthy photo opportunities will be located across the destination, including Fremont Street Experience, McCarran International Airport – Terminal 1, The Cosmopolitan of Las Vegas, Fountains of Bellagio, The LINQ Promenade, Grand Canal Shoppes at The Venetian Resort Las Vegas and Wynn Las Vegas.